Häagen-Dazs
As Haagen-Dazs seeked relevance amoungst a younger audience, we creative directed a culturally relevant campaign rooted in GenZ passion points
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Häagen-Dazs: Fruit Obsessions
(above)
To launch Häagen-Dazs’ new Fruit Obsessions range, we partnered with influencers and German Fashion Designer, Paula Kunkel, who bought ‘the drip’ to bespoke designer pieces inspired by the new products.
Don’t Hold Back Collection
(above)
After the success of the Fruit Obsessions campaign, we launched the ‘Don’t Hold Back Collection’ - 3 bespoke designer collaborations inspired by Häagen-Dazs’ top three ice cream flavours. Each designer piece was modelled by influencers and given away in a social competition.
Breaking down barriers in FMCG advertising, we casted influencers that were diverse and representative of different communities within Häagen-Dazs’ target audience.
Don’t Hold Back Projekt
The pandemic sparked an onslaught of hustle culture, but a lot of this creative talent was going unnoticed... We created the ‘Don’t Hold Back Projekt’: a force-for-good initiative that gave a platform to GenZs with passion projects.
Our initiative hosted a nation-wide competition, where we crowned 3 talented GenZs.
Above is a teaser reveal of the winners and their talents.
Each winner received their own Mercedes-Benz billboard, social advertising, 1-2-1 business mentorship and a €3000 bursary.
Creatives: Rosie Howe & Lia Rodgers
Creative Directors: Liam Nicholson & Cameron Black
